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November 13, 2006

I Want A New Drug

Japanesedrugs
Ospolot® and Serenace® ads from Psychiatria et Neurologia Japonica, 1970

Fascinating gallery of Japanese psychiatric advertising from vintage medical journals. Mostly pharmaceutical-related, the ads demonstrate a bleak, haunted aesthetic that flirts with the surreal in several ways. Madness, nightmare, hallucination and paranoia inform the entire gallery. It's the absolute antithesis of today's cuddly Zoloft blob anti-anxiety advertising. Selective serotonin reuptake inhibitor, anyone?

November 13, 2006 in Altered States, Design |

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